Bird Rock

Calling Ecology Into Play: Shore Buddies toys on a mission to reduce ocean plastic

Calling Ecology Into Play: Shore Buddies toys on a mission to reduce ocean plastic

The first-of-its-kind Shore Buddies line of stuffed animals, based out of Bird Rock, has a surprising secret. The soft, plush, adorable Finn the Dolphin, Stephen the Seagull, Sammy the Harbor Seal and Emma the Whale are made out of recycled plastic bottles. Six bottles each, to be specific.

And starting this month, Shelley the Sea Turtle — and an accompanying children’s book featuring all the creatures — joins the crew.

Shore Buddies founder and Bird Rock resident Malte Niebelschuetz started the company in 2014 and told the Light: “(The company) wants to change the planet, save marine life and keep plastic out of the ocean. We think a stuffed animal is a good vehicle,...

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