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La Jolla New Business Roundup: Village welcomes Waters Fine Foods, Alex's Salon

La Jolla New Business Roundup: Village welcomes Waters Fine Foods, Alex's Salon

Here is a rundown on the assortment of six businesses that have recently opened in The Village (and some others to come):

Alex’s Salon

Hairdresser Alex Ashirov said he’s always had a dream of owning a small salon in La Jolla — and was willing to wait for it. He recently took over the Village Barber Shop at 7517 Fay Ave. owned by Dean Blundell, who cut hair there for 50 years before he retired in March. It is now called Alex’s Salon.

“I moved to San Diego from Wisconsin 15 years ago and at that time, I saw this place and asked if (Blundell) would consider selling the business to me and he said ‘no.’ I tried a couple more times and he kept saying ‘no,’ so I opened a salon...

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