The recently opened women’s apparel shop at 1000 Torrey Pines Road is sandwiched between restaurant, a salon and a market and several interior-design businesses.
Born and raised in the Jewel, boutique owner Rose Jabari is continuing a family tradition in retail. Her father started Jeff’s Burgers in La Jolla Shores, and her sister owned La Jolla Candle Factory.
“It’s my turn,” said Jabari, whose motivation in starting her own business was to bring something new to La Jolla. “I want to just stand out and be different. I want people to see the eyes of the world through my store.”
What makes Love Generation different is its international flavor.
“All my life, I’ve traveled a lot,” said Jabari, “and I’ve noticed fashions in Europe that you’d never wear or see here. I have a lot of haute couture pieces from designers who aren’t in the United States.”
Open just a few weeks, Love Generation is already acquiring a loyal clientele, like AnneMarie Brown and Deborah Braun.
“I love it,” said Brown. “I feel like I’m walking into a store in Europe.”
Brown found out about Love Generation through a mutual friend while she was looking for a special dress for a wedding.
“I found one there, and I’ve been going back ever since,” she said. “In her store, you can find very different pieces. Everyone compliments you because you don’t see them anywhere else.”
Braun praised Jabar for designing her own clothing.
“I love that she has things that are different from every other store, her own line,” she said. “She brings her own creative vibe to the store, a different fashion take.”
Braun likes that the boutique carries items at a variety of prices.
“There are some things that are pricey,” she said, “but there are real cute tanks and T-shirts and dresses that are a good deal.”
Love Generation carries an exclusive clothing line by Australian fashion designer Kerry Grima who’s popular in Europe. Much of the clothing in the boutique was purchased in Italy and France.
“I don’t carry jeans,” said Jabari. “This is an elegant, chic kind of place to dress.”
Jabari’s store caters to a cross-section of women. Though ladies of different ages have different fashion tastes and needs, she said, they’re all drawn into the boutique for the same reason: the quality and originality of the goods.
“I have anywhere from casual to very chic dresses, like a posh style,” said Jabari. “You could be Victoria Beckham in these clothes.”
Jabari didn’t have the 1960s in mind when she chose the name for her store. She said she just wanted to bring love to the community.
“These clothes are all from abroad,” she said. “You not only have to love the clothes made in China and Italy, you have to love each other.”
Love Generation also carries furs.
“I have the number one designer in the world for furs,” said Jabari.
There are other novel items in the store, like snakeskin handbags of different hues and turquoise-studded sandals.
“You can be shining like a star or just be who you are,” said Jabari.
Jabari was a stylist working for a television station when she lived in Dubai. That’s where she first caught the fashion bug.
“I just loved dressing people,” she said. “It’s really fun for me.”
The shifting tides of fashion is another aspect of the industry that appeals to Jabari.
“Your mood changes daily,” she said. “Fashion is your expression. There’s no wrong or right. I believe in being classic and chic, having your own style that’s your style.”
For more information, call Love Generation at (858) 729-0094.