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‘What’s Up Girard’ to take over La Jolla

By Tina Safi

The 5th annual “What’s Up Girard,” La Jolla’s hottest home design event of the year, will take place Sept. 20. The event will feature an entire day of design seminars by top industry experts, including Roche Bobois, Everett Stunz, and Seaside Home, and an evening of “soirees” held in three separate locations throughout the district on Girard Avenue.

Girard Avenue, the home of the La Jolla Design District, is recognized as one of the nation’s premier home design destinations. The district has built up more than 25 showrooms over the years and boasts some of the most upscale design collections in the world. “What’s Up Girard” encourages individuals to check out the best of the design world, no matter how experienced they are in home design.

The event is free to the public and those attending the daytime seminars will receive invitations to the private Showroom Soirees held in the evening. The after parties will take place at Seaside Home, Everett Stunz and Material Things and feature desserts from Jade Theater, Cafe Milano, and Heaven Sent Desserts and live entertainment. Effen Vodka and Firehouse Brewery will provide cocktails and beer.

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This year, the La Jolla Design District is partnering with BLOOM, a fundraising organization dedicated to beautifying the campus of La Jolla Elementary School. A silent bidding auction will include pieces found within the design district and 100 percent of the proceeds will go to BLOOM. Individuals can bid on the “Chair"ity items at participating showrooms from Aug. 20 to Sept. 20.

“The best part is that proceeds go to a cause that enhances our La Jolla community,” said H2 Public Relations president Heidi Hageman. “We partnered with BLOOM not only because we support the beautification of the campus, which neighbors our district on Girard, but also because we believe in the mission of BLOOM to inspire our children and improve the perception of the community.”

The day’s full schedule includes a talk by San Diego architect Jonathan Segal, a Q&A session with Sheryll Jackson, and discussion topics such as “How to Do a Bath on a Budget.” Participants include Waterworks, a premier design resource for everything related to water, and DIVAN Studio, the representative of Cassina of Italy and Alias of Italy in San Diego.

WUG 2008’s design seminars will take place from 1 to 5 p.m. in the La Jolla Design District on Girard Avenue and are open to the public with no admission. The Showroom Soirees will take place from 5 to 7 p.m. and are by invitation only. More information:

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www.ljesbloom.com

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Tina Safi is a freelance writer from Poway. She is a recent graduate of Boston University.