WayBeyond opens at UTC

WayBeyond, a fitness/lifestyle center for children 3-12 years old, opened its flagship site at Westfield UTC shopping center on June 16.

A news release about the company says its mission “is to transform the way children feel about exercise through its exclusive Functional PlayArt equipment, individualized exercise programs, proprietary monitoring systems and a family-friendly, healthy cafe.” Each piece of equipment is created for specific and defined age-appropriate fitness functions.

“Kids are usually more interested in having fun than exercising,” Brian Blacher, vice president of program development, stated in the release. “With small groups supervised by certified trainers, kids jump, run, climb, balance and move. They’re getting a terrific workout developing balance, core strength, and fine and gross motor skills, but as far as the kids are concerned, they’re just having fun.”