Business Spotlight - Warwick’s in La Jolla: The finer things in life never change
• BUSINESS SPOTLIGHT:
In our world that seems flooded with texting and tweeting digital zombies drifting down the sidewalks glued to their smartphones, it’s nice to see evidence that some of the finer things in life never change. Call them old fashioned. Call them traditional. The truth is, people are returning to the art of writing handmade letters with fountain pens, jotting down their thoughts in Moleskin journals, and carrying hand-crafted leather briefcases or purses.
Nowhere is this pull of technology and tradition more obvious than at Warwick’s, home of the oldest continuous family-owned and operated bookstore in the United States.
Sure, you can go there to buy an ultra slim phone charger or a selfie stick, but Warwick’s still continues the age-old tradition of celebrating the beauty of the craft of writing. Warwick’s carries one of the largest selection of fine pens and stationery to be found in San Diego County.
From the hip best-selling rollerballs from Retro 1951, to modern industrial fountain pens from Lamy of Germany, to the elegant time-honored pens from Waterman, Cross and Parker, Warwick’s has the writing instruments to fit any taste or budget.
Plus, with note cards from Crane (our currency is made from it), and portfolios, purses, briefcases, journals and sketchbooks from around the world, it’s a perfect place to go if you want to go stylishly low tech.
When customer Gordon Moat was asked why he still writes with fine pens and paper, he said, “I prefer using a tool that is enjoyable. The fountain pen is a different experience to writing, and the relaxed smoothness makes my ideas flow faster to paper. Paper is more tangible than pixels on a display, and can last longer. To put the best ideas to paper, one should use the best tools.”
If Warwick’s is any indication, people are not willing to give up on the finer things in life. The personal touch of the handwritten note, and the firm weight of a fine pen in hand, are timeless traditions not destined to be replaced by technology. A life with these elegant things, the tangible real things, is a life Warwick’s customers continue to embrace.
SPECIAL: In celebration of pen to paper, and craftsmanship, Warwick’s is offering 20 percent off fine writing instruments, and 10 percent off fine leather until Christmas 2015.
••• Warwick’s, 7812 Girard Ave., La Jolla is open 9 a.m. to 6 p.m. Monday-Saturday, 10 a.m. to 5:30 p.m. Sunday. (858) 454-0347. warwicks.com
The Business Spotlight features commercial enterprises that support the La Jolla Light.