UCSD Rady School adds faculty

Wendy Liu and Vincent Nijs have joined the Rady School of Management at UCSD as marketing professors.

Liu, who earned her doctorate at Stanford University, was recruited from the faculty of the Anderson School at UCLA. She works in the area of consumer behavior and decision-making. She also studies the role of life experiences and social events in shaping consumers’ preferences and economic behavior.

Nijs, who earned his doctorate at the Catholic University of Leuven in Belgium, was recruited from the faculty of the Kellogg School at Northwestern University. His specialty areas are quantitative marketing and marketing research.