UC San Diego named to participate in Sony Digital Media academy fostering new applications, technologies


City News Service

The UC San Diego Division of Arts and Humanities was named today as one of nine participants in the Sony Digital Media Academy, billed as a collaboration between Sony Electronics and the institutions seeking to foster new expressive applications of digital media technologies.

Initial projects will be primarily supported by Sony consumer electronics. Areas of research will include high-definition mobile media production, new storytelling methods, innovative digital media processes, 3D cinema and augmented reality, said Steve Zimmer, business development manager at Sony Electronics.

“The program is designed to expose students to the latest Sony technologies and equipment, building on mutually beneficial goals, in order to help education to stay ahead of the curve and evolve with the ever-changing landscape of technologies,” Zimmer said.

“There is a shared commitment and investment with the schools and we will help facilitate the development of production, research and curriculum with new Sony products.”

The other participants are American University’s School of Communication; Drexel University’s Antoinette Westphal College of Media Arts & Design; New York University’s Tisch School of the Arts; School of the Art Institute of Chicago; Florida State University’s College of Motion Picture Arts; UCLA’s School of Theater, Film and Television; University of Central Florida’s College of Arts & Humanities; and the University of Southern California’s School of Cinematic Arts.

“These initial campuses were selected and invited to participate in the SDMA program based on their diverse strengths and leading educational programs in digital media, as well as their previous programmatic relationships with Sony,” Zimmer said.

Each participating school developed proposals for digital media projects to undertake in the coming year, Zimmer said.

Sony will explore collaborating with additional schools as the program develops and evolves, Zimmer said.