Town Council launches Shop La Jolla discount program for members


Town Council Connections

Office: 7734 Herschel Ave.


Phone: (858) 454-1444


By Dave Schwab

There’s a new incentive for La Jollans to do business in town: La Jolla Town Council’s “Shop Local – Shop La Jolla” program. Currently in development, it’s designed to add more residents to the town council’s membership roster, while boosting community shopping, dining and entertainment.

Under the program, town council resident or business members are entitled to exclusive, sizable discounts from participating merchants.

“Any business member who wants to can participate free of charge,” said John Weinstein, town council vice president. “They can offer any discount they like. The beauty of the program is it encourages people to shop in La Jolla.”

Council trustee Greg Phillips, who’s spearheading the program added, “We think it’s a win-win. It’s a win for residents looking to save a little money, who many not otherwise patronize some of these local businesses, and it’s a win for local businesses to capture a new customer base.”

Thus far, more than a dozen Village businesses have expressed interest in the program, with several announcing discounted products or services.

Roppongi and Sammy’s Woodfired Pizza, owned by Sami Ladeki, will offer cardholders 20 percent off dining, not including other special offers, happy hour or alcohol. Adelaide’s, Ascot Shop, Meanly Ace Hardware and Mr. Taco will offer 10 percent off purchases.

Weinstein said the town council, a non-profit, volunteer, advisory group designed to improve the quality of life in La Jolla, has some 500 members, evenly split between businesses and residents.

The annual fee to join the council is $50 for residents, $100 for businesses. Anyone can become a member by paying the fee and filing a membership form.

Phillips said the council is busy lining up more Village businesses to participate in the Shop Local program.

“Our first e-mail blast (about it) will go out before the first of the year,” he said.