By Dave Schwab
“The Rush” is more than just a company name for new Bird Rock business owners Corey Spangler and Tim Suski: It’s the feeling they say clients have exiting their indoor-cycling studio after a workout.
“It’s literally a natural high — they’re on a rush,” said Spangler. “People just love it.”
Added Suski, “It’s like the stoke in surfing.”
The duo claim their spinning studio at 5628 La Jolla Blvd. gives clients something they can’t get elsewhere at traditional gyms.
“There’s nothing like this in San Diego — gyms using multi-use rooms (for cycling) — because they don’t specialize in it,” said Spangler, walking into the backroom of The Rush’s loft-like, yoga-feel fitness studio that has a room with 20 state-of-the-art cycles, recessed lighting, and a sound system customized to give clients their own personal space. “We dim it down, get you in your own zone.”
Suski said he and Spangler worked hard on their business model, which he claims is cutting edge, as well as patterned after high-profile brands, like Nike and Patagonia, that people identify with.
“Big box gyms are kind of fading out,” he said, explaining people’s workout needs — pilates, yoga, spinning — are getting more specific.
“We fit into a special spot of that new wave of things. It’s how it’s being done.”
Suski said The Rush wants customers to be proud of associating with their brand. “We want people to say, ‘Yeah, we’re part of The Rush community, in that group.’ We’re creating a community within a community’ … creating this little cycling society where everyone is friends; everyone knows each other.”
Spinning was invented in 1989 by Johnny G, a South African-born celebrity trainer, black belt martial artist, and ultra-endurance cyclist. He saw spinning as a tool for simulating the adversities of bicycle racing in a controlled environment. He originally designed spinning to better prepare himself for the grueling Race Across America bicycle competition, but then realized it had broader appeal and application, and he began mass marketing the concept.
Spinning wears well and travels well, said Suski, claiming spinning burns more calories than running or any similar activity while being very low impact to your body.
“It’s the most efficient use of your time,” said Spangler, adding an extra advantage of The Rush is that you can reserve bike space online for classes, “so there’s never a need to come early to reserve space.”
Hour-long spinning classes involve about 50 minutes of exercise with periods for rest, cooling down and stretching.
Right now there are 14 classes. Suski and Spangler would like to double that number.
“We want to fit into everyone’s schedule, no matter what you do,” said Spangler.
Suski said it’s just as much of a rush owning a spinning business as it is working out in one.
“Why wouldn’t you want to have a business where everyone’s walking out of here so pumped, and you’re only dealing with positive, energetic, motivated people?”