Business Spotlight: La Jolla Sugar and Scribe chef to compete in Food Network’s Holiday Bakeoff



The Holiday Baking Championship is an annual Food Network competition comprised of home and professional bakers from across the country vying for a spot in the finale and the chance to walk away with $50,000. When she heard she was going to be a contestant in the Second Season competition, Chef Maeve Rochford of Sugar and Scribe bakery in La Jolla was overjoyed. “I’m so excited to be on the Food Network. It’s like Christmas came early. A dream come true,” she said.

Sugar and Scribe, at the corner of Fay and Kline in La Jolla, is where Chef Maeve creates her award-winning fare. Sugar and Scribe was named Best Bakery by San Diego A-List voters and recently awarded Best New Restaurant in the 2015 La Jolla Light Readers Poll, as well as top ranking for Best Dessert.

Maeve said she loves to bake both sweet and savory treats; cakes with Guinness, mincemeat pies and other classic Irish recipes, and she’s never met a sprinkle she didn’t like.

“My style is whimsical and I believe you can completely change a cake by incorporating even just one kind of sprinkle,” Maeve insisted.

She describes herself as “extremely competitive and structured,” traits she honed as a former collegiate champion rower, making Maeve a perfect contestant for the Holiday Baking Championship.

Holiday Baking Championship, Season Two airs on Food Network 9 p.m. Sundays, beginning Nov. 1. You can participate in the conversation by following @ChefMaeve on Twitter where she will share recipes, passions and tricks of the trade.

Press Release

Sugar and Scribe bakery/cafe is open 7 a.m. to 6 p.m. Monday-Saturday and 7 a.m. to 4:30 p.m. Sunday at 7660 Fay Ave., La Jolla. (858) 274-1733.

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