Study: Rock ‘n’ Roll Marathon visitors spent $34 million

This year’s Rock ‘n’ Roll Marathon had a $54 million impact on San Diego’s economy, including $34 million in direct visitor spending, according to a study released Tuesday by race organizers.

The marathon, which was held June 6, drew 37,463 marathon-related visitors to San Diego from all 50 states and 23 countries, according to the study conducted by San Diego State University’s Sports MBA program.

“The Rock `n’ Roll Marathon brings visitors from all over the world to participate in one of the country’s most popular running events,” San Diego Mayor Jerry Sanders said. “Its considerable economic impact is certainly welcome, especially during these challenging economic times.”

The marathon, which had 29,858 registered runners, resulted in 41,766 hotel room nights in San Diego, generating more than $3.1 million in taxes and tourism-related fees for the city, according to the study.