Shores merchants ponder uses for grant

Members of the La Jolla Shores Merchants Association have until April 15 to decide how to spend $3,500.

“We really need to talk about spending that (grant) money, what we want to do,” President David Teafatiller said at their Feb. 1 meeting, adding that the group would have to pick a project other than selecting street signage because “it will take a while to get that done.”

Teafatiller noted that about $1,000 of the $3,500 grant was spent at the association’s fall festival last year. Group discussion then centered around how to spend the remaining $2,500.

“I think we should spend the money on the Web site we’ve been talking about for three years,” said Noelle Wojdowski, the group’s vice president of operations. “We also need to organize as an actual corporation.”

She estimated the cost of doing that at about $800.

At the meeting, members of the three-year-old micro business district had a chance to ask questions on grant funding. Their answers came from Tiffany Sherer, former executive director of Promote La Jolla who is now chief executive officer of the San Diego Business Improvement District Council. The council is an association of the city’s 16 recognized business districts that helps them share information and resources in their efforts to improve their neighborhood small-business environment.

The merchants also talked about an art contest to pick a distinctive community logo to use on signage and literature about La Jolla Shores.

Monica Cadish, a member of the group who represents the La Jolla Art Association, handed out a flier and talked about the competition.

Cadish cited the community logo for Bird Rock, a pelican on a rock, as an example. “The merchants and business people of La Jolla Shores have decided that their main goal for 2010 is to find representative signage,” she said. “This is a once-in-a-lifetime opportunity to let our creative imaginations run wild.”

Entries, in all mediums, are to be suitable and adaptable for a logo on all merchants’ literature, a large entry sign to the neighborhood and for use on future banners.

Cadish said the fee for submitting contest designs is $10 per entry for LJAA members, $20 for nonmembers. There is no limit on the number of entries. The deadline is May 30.

Entries are not to exceed 14 inches by 12 inches and must be suitably framed, wired and ready to hang, as they will be featured in a two-week show at LJAA’s gallery at 8100 Paseo del Ocaso. That’s also where entries should be submitted.

“We need to do something to make it worthwhile for the artists,” added Cadish, noting that Shores merchants are willing to offer gift certificates and other prizes as a reward for the winning artists.

A private show/reception will be held in the fall to honor the first-, second- and third-place winners.