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Shoe boutique opens in La Jolla

Serenity Shoe Boutique has opened at 864 Prospect St.

Owners Axelan and Farnaz Ziba moved from Toronto a year ago to start a fresh life in La Jolla, Axelan Ziba wrote in an e-mail. Despite the objections of friends “and the warning of ‘economy crisis’ by media, we fell in love with our new home and our new location, where we found Serenity, our shoe boutique.”

The shop will offer “quality ladies shoes perfectly priced to every taste” in a living-room-like setting.

Farnaz has a fashion design background and wants to pursue her shoe design if finding good connections, and Axelan has a business degree. He has recently published a book, “Journey to Unknown.”