Seuss Enterprises teams up with MTS on Lorax trolley
The Metropolitan Transit System unveiled a new Lorax-themed Trolley on Friday as part of a partnership with Dr. Seuss Enterprises to promote awareness of environmental steps everyone can take to protect the Earth. The event marked the beginning of a week-long celebration of Earth Day.
The Lorax-themed Trolley will operate in a special “downtown loop” from 11 a.m to 3 p.m. on Saturday and Sunday. Children can meet the Lorax at the 12th and Imperial Transit Center and pick up a Lorax Activity Book courtesy of the Environmental Protection Agency. On Saturdays and Sundays, two children, 12 and under, ride free with each paid adult. At other times, the wrapped trolley will also be seen throughout San Diego this spring on the Orange and Green Lines.
The partnership is a first for MTS and Dr. Seuss Enterprises. It celebrates the “The Lorax,” a children’s book written by Dr. Seuss and first published in 1971. The book is a popular metaphor for those concerned about the environment as it encourages individuals to take action.
“The Lorax was one of Ted’s favorite books,” Audrey Stone Geisel, widow of Dr. Seuss and president of Dr. Seuss Enterprises said. “He loved it because he felt so strongly about environmental issues. I am thrilled to have his legacy honored on such a visible vehicle as a San Diego Trolley. This will help the Lorax’s message, ‘Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.’ reach untold viewers.”
The Lorax Trolley loop is one of several activities MTS is doing to celebrate Earth Day. MTS will also be at:
- Earth Fair MTS Booth at Balboa Park, Sunday, April 18, 10 a.m. – 5 p.m.
- USD Sustainable Living Expo, Tuesday, April 20, 11 a.m. – 2 p.m.
- UCSD Clean Car Show Thursday, April 22, 10 a.m. – 2 p.m.
- SDSU Earth Day Thursday, April 22, 9 a.m. – 7 p.m.
For fare, routes, and schedule information, or to plan a trip, visit www.sdmts.com or call 511.
Source: Metropolitan Transit System