Secret donor lights La Jolla's sign of the season

An anonymous donor stepped forward last week with about $1,600 to cover the cost of putting the Season’s Greeting sign at the Torrey Pines Road entry into the Village of La Jolla.

The sign went up over the weekend, said Darcy Ashley, community volunteer.

“It’s been a long tradition, a nice entry to our community,” said Joe LaCava, La Jolla Community Planning Association trustee and past president, who spearheaded the fundraising effort the past two years to cover cost of the seasonal sign. It hangs on the pedestrian bridge over the roadway from Hotel La Jolla to The Children’s School.

“I did it two years in a row and it was time for someone else to take up the torch.”

LaCava said, adding Hotel La Jolla has graciously volunteered to provide electricity to light the sign “which they’ve done every year quietly without fanfare.”

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