Seaside Home will combine La Jolla, Rancho Santa Fe locations in former Sak’s building

By Dave Schwab

Staff Writer

Brooks Brothers is about to get a neighbor in the La Jolla building at 1055 Wall St. that once house Sak’s Fifth Avenue.

Seaside Home has signed a seven-year lease for more than 32,000 square feet of the Gaines Building at the corner of Herschel Avenue in the heart of the Village. The new location will allow Seaside Home to merge its Rancho Santa Fe and Girard Avenue locations into one venue, expanding its existing combined space of approximately 11,000 square feet into a space roughly three times larger.

The stores are known for what the website describes as “a casual yet classically elegant ensemble of delightful finds reflecting Southern California’s special style of seaside leisure and grand traditions.”

The value of the lease was not disclosed.

The two-story building was completely vacant from 2005 when after Sak’s until two years ago when Brooks Brothers upscale clothing for men and women leased 14,000 square feet on the ground floor.

“It’s a positive move, a creative move,” said Phil Wise, senior vice president of Colliers International who represented Seaside. “It’s definitely a win-win for the landlord and the tenant, and it is a win for the community.”

Seaside’s impending move into the Gaines Building has great potential to liven that entire area of the Jewel, said Kelley Maher who internally represented the lessor, Madison Marquette.

“We’re excited to find the right tenant and we think this is absolutely the perfect match for this building,” she said. “It was very difficult to come up with an appropriate retail match for a tenant like Brooks. But a retailer with the type of clout Seaside Homes has ... I think the synergy between the two of them will only benefit each other.”

Brooks Brothers’ general manager, Duane Sizemore, said he was encouraged by potential of Seaside’s impending move, noting it comes at an opportune time.

“They’re going to be opening up about the same time that Mike’s is around the corner, so I think Wall Street is going to be really exciting,” he said.

The company plans to open the 7,500-square-foot first-floor level and 7,500 square feet on the second level of the new Seaside Home this November; the remaining 17,500 square-foot second-floor level will open in the spring.

Both levels will have extensive tenant improvements constructed by Seaside Home’s sister company - the award-winning, multi-disciplinary design firm, The Jackman Group.

Sheryll Jackman, director of design for Seaside Home and the Coronado-based Jackman Group, which has designed and built some of the region’s most distinctive homes and commercial buildings, said she’s thrilled to share the iconic Gaines Building with Brooks Brothers.

“The duo will create a complete lifestyle destination; home furnishings and fashion in one location,” she said.

Jackman’s vision for the new flagship store is to redefine the meaning of home styling and design, highlighting the credibility of San Diego as a top design destination for all of Southern California.

“What typifies Seaside Home is the convergence of an elegantly classic ensemble of elite names in design and home decor showcased in delightful and architecturally detailed lifestyle vignettes,” Jackman said.

Jackman’s plans also include an upstairs lounge area where designers and clients can meet in a relaxed and comfortable setting. The space will include a complimentary coffee and wine bar adjacent to an outdoor patio.

Wise said scuttlebutt has it that the Seaside’s existing retail space at 7509 Girard Ave. will either go up on the market for lease, or possibly become the new business site for one of the partners who owns the building.