San Diego European Motorcars opens its doors

San Diego‘s growing appetite for fine automobiles has led to the opening of San Diego European Motorcars, the city’s only factory-authorized dealer of Jaguar and Aston Martin cars, as well as Lotus. Each one of these marquee brands is world-renowned for finesse, refinement and an exhilarating driving experience.

“Premium automobiles are our passion - not for the sake of the cars themselves but rather for the experience of the driver,” says David Murphy, president of San Diego European Motorcars’ parent, the California European Auto Group.

“At San Diego European, our promise is to provide San Diego County with world class cars and customer experience in both our sales and service operations,” says San Diego European Motorcars General Manager Gary Sorter.

San Diego European Motorcars, which has just brought 30 new jobs to the area, is the third in the California European Auto Group, joining Desert European in Rancho Mirage and Newport European in Newport Beach. This newest addition is expanding the availability of prestigious automobiles and high-end automotive service in Southern California. The new dealership is located at 7820 Balboa Avenue in San Diego, CA.

California European Auto Group is a multi-franchise provider of premium automobiles including Aston Martin, Jaguar, Rolls Royce, Maserati, Porsche, Audi, Bentley, Land Rover and Lotus. Their automobile dealerships were first established in 1996 to provide an automotive environment suited to the discerning buyer. Learn more at