Promote La Jolla needs members to be involved

With the national economy continuing in a state of upheaval, our micro-economy in La Jolla faces its own challenges. While we see signs saying “Going-out-of-Business” in some store windows, we also see new businesses opening their doors, confident that the La Jolla Village is a still a good place to do business. We all need to do our part to support our local merchants, and those in business need to do their part to support each other.

The 1,200-plus members of Promote La Jolla have the chance to elect seven of the 15 members of the board of directors of their Business Improvement District. The organization assists our local businesses in collectively putting their best foot forward through a range of activities from economic development to special events.

In this age of apathy, the Light is heartened that a number of La Jolla business people have stepped forward with the desire to volunteer their time representing the business community on the Promote La Jolla. To have a healthy and attractive Village business district, La Jolla needs businesses that serve the local community as well as the visitors who come to La Jolla to stay in our hotels, dine at our restaurants and shop in the local boutiques and galleries.

Promote La Jolla members can influence the organization’s future, but they can only do that if they vote. Ballots must be hand-delivered to the PLJ office by 5 p.m. Wednesday, Oct. 1 or by 1 p.m. Friday, Oct. 3 if post-marked and mailed.

We strongly urge PLJ members to cast their votes for individuals who will balance the needs of its various members and work collaboratively to enhance the organization and business conditions in La Jolla.