Business Spotlight: Major Kaaa-ching not needed at Play It Again Sports


For parents who see a child’s passion for one sport wane when he or she decides on another game, a visit to Play It Again Sports may be in order. Play It Again Sports stocks a large inventory of both new and used sporting equipment for a wide variety of games and in a range of prices to suit every customer’s budget. Be it a new or used paddleboard, surfboard, skateboard, basketball, bicycle, etc, Play It Again Sports can help customers save money.

First opened in Pacific Beach in 1992, Fred Princen and his wife, Brigitte Nicolas, bought the new 4,500-square-foot store at 1401 Garnet Ave. earlier this year. “I always wanted to own a shop like this because I’ve always been a customer here, just like many other people in Pacific Beach,” Fred Princen said. “It was always great to buy good, used equipment to try out a sport — or sell or trade some used sports equipment from my closet that I didn’t use any more and then buy something new.”

Like many parents, Princen said he found out how fickle kids can be with sports. “My kids would go signup for a sport like baseball, and I never knew if they were going to stick with it for long or if they’d go into soccer instead,” he said, adding, “and then there’s the bicycle situation.”

Since bicycles are often changed as children grow, Play It Again Sports offers an extensive collection of bikes for all ages, sizes and prices. “Just like with all of our equipment, a lot of customers come in to buy used bikes and other equipment, and often come back to trade it in for something new — that happens all the time with bikes,” Princen said.

Action sports equipment such as surfboards, paddleboards, body boards and skateboards are popular purchases this summer, along with inline skates and golf equipment. To browse all the many sports equipment categories listed on the website, visit

Those who join Play It Again Sport’s mailing list receive a $10 store credit.

Play It Again Sports

• 1401 Garnet Ave., San Diego (Pacific Beach)

• Hours: 10 a.m. to 8 p.m. Monday-Friday; 9 a.m. to 7 p.m. Saturday and 10:30 a.m. to 6 p.m. Sunday

• (858) 490-0222

The Business Spotlight features commercial enterprises that support the La Jolla Light.