Platformic does

San Diego-based Platformic, whose chief executive officer, Claudio Canive, is a La Jolla resident, has been selected to power and manage all content for


The recently redesigned site is a guide for tourists and locals to all that New York City and state have to offer, according to a news release. Visitors can perform transactions online and join social networks, including commenting on articles and video.

Video series will include such features as great finds off the beaten path, walks tourists through traditional New York attractions, “New York Moments” and the best of New York.

Canive said his company aims “to be ‘the everything platform’ for media publishing; targeted ad serving; managing content, videos, mobile content and more.