Passion for Pinot drives new Wine Factor shop

By Marti Gacioch

Pinot noir aficionados now have a specialty wine shop to call their own: Wine Factor, the brainstorm of Pat and Bev Hurley. The Hurleys’ passion for pinot noir inspired them to become Internet wine retailers three years ago.

“We’ve always loved wine and have taken many wine-tasting trips and found that we’re both drawn to pinot noirs, our favorite varietal,” Bev Hurley said. “We thought it’d be fun to share that passion with others with Wine Factor specializing in high- quality pinot noirs.”

The Hurleys love the versatility of pinot noir. “It pairs easily with so many foods including Thai, Italian, chicken and salmon, and it’s easy to drink and can take on many different flavors — bold and fruity or light and minerally,” Hurley said. “We love all the flavor varieties of pinot noirs and offer them all on our website.”

The Hurleys’ quest for high-quality, small production boutique pinot noirs takes them all over California and Oregon seeking out gems from small wineries.

“We bring back sample bottles for our panel of 11 wine-tasters to try, and they share their opinions; only wines that make everyone on the panel say ‘wow!’ are selected to be sold on winefactor.com,”

Hurley said. “It has to be really spectacular to make it on our website.”

Popular pinot noirs (priced $30-$75) on their site include Fiddlehead Vineyard’s Lollapalooza (bold and fruity); En Route by Far Niente (well-balanced and goes with everything); Au Bon Climat out of the Sta. Rita Hills (a lighter Burgundian style of wine).

The Hurleys post detailed reviews of each of the featured wines that include notes from the winemaker and any ratings from the

Wine Spectator

or wine critic Robert Parker. They also add their own anecdotal thoughts about each wine.

Wine Factor has a climate-controlled store room for their wines and stores them until they’re at their peak before placing them on their website.

Wine Factor also offers private wine- tasting parties and gift deliveries and ships nationwide. u

Wine Factor

doesn’t have a storefront; the Hurleys deliver free of charge in San Diego. Contact Wine Factor for a free shipping coupon code for San Diego. Call

(619) 778-5187

, e-mail

winefactor@live. com

and visit

winefactor.com

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