Rubio’s will get to have its signs but they won’t be lime green.
That’s because the committee that oversees signage and rules in the Village decided it’s important to follow the rules.
“We do have codes regarding coloring and they can’t have the lime green,” said Ione Stiegler, an architect who chairs the Planned District Ordinance advisory group. But, she added, “There is a 10 percent exception: If signs that are lime green are less than 10 percent of the building — then they’re permitted to have bright colors that are a 10 percent accent.”
The committee recommended that Rubio’s, which is moving into the former Blockbuster space in the 7500 block of Fay Avenue, change the shading of its iconic lime green color on its logo to something darker and more in keeping with locally approved color schemes.
The La Jolla PDO requires the surface colors of buildings to be “in keeping with the established character of the community” — white, natural red brick tones and light earth-tone colors. The PDO prohibits pastels and bright, dark or garish colors.
La Jolla architect Jim Alcorn detailed plans for the restaurant, which plans to open this fall. He left with another recommendation: that they add a 6-foot landscape barrier between the building and the parking lot.
Signs were also an issue for Mike’Z Electric Bikes, a new sales and rental business coming to 941 Pearl St. where a postal shop used to be. Owner Mike Zeller got the OK for a new sign with foam lettering with a metallic surface.
Zeller, who also has an electric bike shop in Pasadena, said electric bikes powered by a rechargeable battery that plugs into a standard electric wall socket have been around for more than 20 years but have been gaining in popularity for the last five years.
Zeller is offering eight different models of electric bikes ranging in price from $550 to $3,000. He added he would also offer a service to convert a standard bicycle into an electrical bike.
He said he chose La Jolla for his new shop because the community’s many hills make it a natural to sell electric-powered bicycles that climb hills easier than standard models.