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Organizers say CowParade a good moooove for LJ

Organizers of CowParade, reportedly the world’s largest public art event, say it will be a boon for La Jolla.

“It’s going to be good for the entire community,” said Bill Trumpfheller, director of CowParade La Jolla, which is partnering with CowParade Holdings Corp. of Conn. to produce the event. The event was first held in Chicago in 1999 and has been in 54 other cities worldwide since.

“There’s some pretty amazing artwork that happens on these cows,” Trumpfheller said.

Fifty life-size fiberglass cows will be displayed in public settings from March 15 to June 15. Designed by local artists, each cow has a corporate or individual sponsor.

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Trumpfheller said artists have gotten creative in the CowParade, reconfiguring the cows into different shapes. One artist even set a cow at a 45-degree angle to create a half-and-half milk carton.

Deborah Marengo, president of Promote La Jolla - the community’s Business Improvement District - welcomed CowParade.

“With our history as an artist colony, we have a long tradition of public art and the cows will fit in perfectly,” she said.

When CowParade organizers first announced it was coming to San Diego, local artists were solicited to submit cow designs. More than 350 were received.

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CowParade La Jolla is a downsized version, due to the economic downturn, originally planned to feature 200 cows throughout San Diego in early 2009.

“The economy’s been hard on all of us, especially the cows,” Trumpfheller said. “We decided not to cancel the event, just do a smaller herd size.”

Following the public exhibit in La Jolla, the cows will be auctioned with proceeds going to Rady Children’s Hospital in San Diego and the San Diego Zoological Society.