▪ BUSINESS SPOTLIGHT:
Editor’s Note: We published an Orangetheory Business Spotlight in the Dec. 31, 2015 issue and were alerted to several errors in the content by its owner/franchisee Billy Borja. Since then, we’ve corrected the misinformation and here present the revised story. We apologize for any confusion!
After 20 years in the fitness training business, Billy Borja is now the owner/franchisee of La Jolla’s Orangetheory Fitness Studio at 7734 Girard Ave. Boria explains that the studio’s intense 60-minute heart rate-monitored training program is designed to help participants create excess oxygen consumption, which helps them build energy that pushes them into the “orange zone,” where calories are burned while the body is toned.
To achieve the goal, Orangetheory Fitness uses treadmill interval training, indoor rowing machines and weightroom resistance training blocks. During each class, students switch between the machines. The instructors frequently change the workouts to stimulate the students, and they get results! In the competitive market of fitness training, Borja’s studio stands strong with a membership at 900.
“I attribute our studio’s success to our clients discovering that Orangetheory Fitness Training works and is sustainable for them in the long term,” Borja said. “But what makes our studio truly unique is our staff and our clients; members tell us all the time how coming to Orangetheory Fitness feels like family to them.”
In tracing his history in the fitness business, Borja said he opened a martial arts studio in 1995 in what was at the time Personalized Workout, known today as La Jolla Sports Club. He also owned and operated a private, personal training studio in La Jolla from 2007 through 2009, and in 2012, he signed an agreement as a franchise owner with Orangetheory Fitness and opened the first San Diego studio and his second studio in California. Currently there are six Orangetheory Fitness studios in San Diego, with plans to open additional locations throughout the county.
“The fact that we are helping people in the community change their lives in a positive way, is what I find most fulfilling about my work,” Borja said.
Beginning Jan. 18, 2016, Orangetheory Fitness is offering a “Six Week Weight Loss Challenge.”
“Members who sign up for the challenge will lose unwanted pounds and any extra weight gained over the holidays,” Borja said. “The top female and male winners will win $500 each and be in the running for our regional grand prize for an additional $500 each.”
• Orangetheory Fitness, La Jolla is at 7734 Girard Ave., Suite C, in the Village of La Jolla. For information about specials and classes, call (858) 551-8750 or visit orangetheoryfitness.com/la-jolla
The Business Spotlight features commercial enterprises that support the La Jolla Light.