Officine Panerai brings Italian luxury timepieces to La Jolla


Officine Panerai, the Italian high-end watchmaker, has again expanded its North American retail presence with a new, 925-square-foot boutique in La Jolla at 1135 Prospect Street. Located in the heart of The Village, across from the Pacific Ocean and the renowned La Valencia Hotel, this new boutique joins Panerai’s existing location in Beverly Hills to further serve Panerai’s loyal clients and customers in Southern California.

Panerai boutiques showcase a classic Italian-style atmosphere, designed according to the company’s recently launched retail concept that was unveiled at Officine Panerai’s new boutique on the via Montenapoleone in Milan last year.

The interior is made to enhance the store’s bright, transparent features and nautical accents. In honor of the historic association between Officine Panerai and the Italian Navy, the shapes and materials used recall the world of the sea: simple lines alternate with wave-like structures. All materials, many of which have been imported from Italy, have been carefully selected while taking inspiration from the Brand’s Florentine roots.

Inside each boutique, a large wall clock features one of the more distinctive features of a Panerai timepiece: the “sandwich” structure of the legendary dial: two superimposed surfaces enclose a layer of Super-LumiNova, used to make the index markers and numerals more visible even in poorly-lit conditions.

Panerai’s boutique will offer a state-of-the-art service center, as well as a selection of limited edition watches, with a particular focus on the models fitted with movements which are exclusively manufactured by Officine Panerai. Panerai-La Jolla joins existing U.S. boutiques in Bal Harbour, Palm Beach, Boca Raton, New York City and Beverly Hills.

— Officine Panerai, 1135 Prospect St.

(858) 454-5390