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New business open house in Bird Rock on July 22

An international company that has developed technology enabling computers to think like human brains offering myriad practical applications, like helping investigators use datatbases to match “shoeprints” at crime scenes, is coming to Bird Rock.

Swiss-based Semantic System AG plans to open its new office next to Bird Rock Coffee Roasters at 5711 La Jolla Blvd. with an opening reception open to the public from 5 to 8 p.m. Wednesday, July 22.

Semantic is pioneering a first generation “thinking” computer chip that can rapidly find relevant information in large amounts of data and arrive at correct decisions based on its findings. Such systems can analyze complex patterns and images while automatically recognizing the semantic relevance in text enabling computers to learn to speak and to communicate with humans in natural language.