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Mobile ads an eyesore

The beach communities are overrun with large trucks serving as mobile advertising implements. I’ve seen a van draped with a Going Out Of Business sign — a gross violation of the sign ordinance. This is not just a temporary thing. It has been in this location for several months.

There are shipping containers on a permanent foundation in a parking lot on La Jolla Boulevard and there’s a large truck with advertising that’s always on La Jolla Boulevard.

At Christmas time, a person who installs Christmas tree lights advertised that venture by leaving a boat trailer with a large sign parked on La Jolla Boulevard at Sea Ridge for two weeks. Then he moved it a couple of blocks closer to Mission Boulevard for another week.

I think a simple ordinance that prohibits commercial vehicles, and vehicles advertising businesses, from parking on streets containing residences would suffice. An appropriate penalty would help in attaining the desired effect.

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Ben DillahuntyResident, La Jolla