Merchants welcome four new businesses to The Village

Several businesses received a formal welcome from the La Jolla Village Merchants Association for opening or relocating to The Village. LJVMA member Leon Chow shared these photos from the occasions. Among the new establishments are Elizabeth Allen Atelier, Bombshell, Pilates Plus La Jolla, and RICA Boutique. — Shelli DeRobertis; Photos by Leon Chow

Elizabeth Allen Atelier:

Elizabeth Allen, owner of Elizabeth Allen Atelier, 7749 Girard Ave., relocated her shop from its Bird Rock location to The Village in May. Allen is from Massachusetts, and her store décor and items have a “flair of New York,” she said.

Her custom bedding has been featured in many magazines and can sell for up to $1,000 for a set. She also sells gifts and items targeted to women and children. Allen said she shops trade shows and magazines, and hand selects each item for her store. Inside, shoppers can find baby apparel, books, toys, women’s tunics, jewelry, hats and home accessories. Store hours: 10:30 a.m. to 5:30 p.m. Mondays-Saturdays, 10 a.m. to 3 p.m. Sundays. (858) 200-7982.

Bombshell La Jolla:

Natalia Muntean (third from the left) poses with family members and staff at the ribbon cutting of Bombshell La Jolla, her women’s fitness and nutrition studio that offers boot camp-style training. Muntean holds the current Ms. Bikini Universe title and is offering a free month of training classes: text message “Bombshell” to 58885. Bombshell is at 7645 Girard Ave. (858) 866-6587. Hours vary.

Pilates Plus La Jolla:

Jessica Tomson-Shehab, owner, and Monika Haggenmuller, studio manager, stand in front of the new location of Pilates Plus La Jolla, 7712 Fay Ave. The studio opened in July after operating just doors down since January 2009. Haggenmuller said the studio moved to a larger location to offer spinning classes (stationary cycling). The workout venue also has nine ProFormer machines. A grand opening is from 9 a.m. to 1 p.m. Sept. 22, and raffle prizes, a D.J. and club discounts are part of the planned activities. (858) 456-1516.

RICA Boutique:

Erica Alexander (third from the left) at the ribbon cutting of her RICA Boutique, 7456 Girard Ave. The shop opened May 19 and sells trendy clothing at affordable prices with weekly inventory, Alexander said. “Our styles range from contemporary dresses all the way to denim, including some shoes and accessories. You can find everyday or weekend wear at RICA,” she added. Store hours: 10 a.m. to 6 p.m. Tuesdays–Saturdays, 10 a.m. to 5 p.m. Sundays. (858) 459-0208.