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Local arts groups pool funds to raise La Jolla’s profile

For the next two months, some of La Jolla’s premier arts institutions will pool their resources in an effort to remind locals and visitors that the community is a cultural center on par with the finest in the world.

Artwave La Jolla, a collaboration headed by the La Jolla Music Society, the La Jolla Playhouse and the Athenaeum Music and Arts Library, will begin with a kick-off event at Birch Aquarium on Oct. 2. Artwave is a two-month stretch in which the participating organizations work together to publicize their programs and cross-promote exhibits and performances at their respective venues.

“For arts organizations, it’s always a bit of a struggle to fund marketing and advertising efforts,” said Kristina Meek of the Athenaeum. “So, whenever we can work together, it’s a benefit for all of us. It’s just an opportunity for us all to pool our marketing resources to raise visibility.”

Craddock Stropes of La Jolla Music Society said the collaboration will target visitors and locals.

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“We’re hoping to bring more awareness to the fact that La Jolla is a cultural destination on par with New York, Chicago, London and Paris,” she said, “in that we have high quality theater, music and visual arts right here in La Jolla.”

The kick-off celebration at Birch Aquarium at Scripps Institution of Oceanography runs from 11 a.m. to 2 p.m. and will include presentations by the Music Society, the Playhouse and the Athenaeum. Restaraunts including George’s at the Cove, The Marine Room, Roppongi and The Sky Room will provide food samplings.

For those who would rather watch others eat, the Birch Aquarium will host live animal feedings throughout the day. The Museum of Contemporary Art San Diego will host children’s arts and crafts activities.

The Stuart Collection at UCSD will host an art viewing at the event. The Stuart Collection is a campus-wide collection of site-specific sculptures. The most recent addition is “Bear,” a 24-foot-tall, 370,000-pound sculpture of a bear made of eight granite boulders.

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The La Jolla Music Society will present a performance by the Hyperion String Quartet at the event.

“We felt they are representative of the quality chamber music we present year-round,” Stropes said.

The Music Society will host performances throughout Artwave, beginning with the Takacs Quartet with Garrick Ohlsson on piano Oct. 11 at the Museum of Contemporary Art San Diego’s Sherwood Auditorium. Croatian guitarist Robert Belinin is on Oct. 16 at the Neurosciences Institute, a performance Nov. 9 by the Borodin Quartet at Sherwood Auditorium and a concert by the Los Angeles Philharmonic on Nov. 12 at Civic Theater.

The Athenaeum’s contribution to the kick-off event will be jazz guitartist Rob Thorsen, who will play at 11 a.m.

The Athenaeum will have running exhibits at its galleries throughout Artwave and will also host several events, including the Palladian Lecture Series in the Decorative Arts on Oct. 10 and Nov. 7 and a performance by the Mozart Piano Quartet on Oct. 9.

The La Jolla Playhouse will have some of its resident teaching artists at the Oct. 2 kick-off event to teach a workshop on the commedia dell’arte style of theater. “The Miser,” the production that will run at the Playhouse from Oct. 11 to Nov. 13, belongs to that style, said Jill McIntyre of the Playhouse.

Some of La Jolla’s finest hoteliers, including the La Valencia Hotel and the La Jolla Beach and Tennis Club, are Artwave partners as well. Several of the participating organizations will collaborate to offer special combination packages of food, accommodations and admission to performances or exhibits.

For more information about Artwave and a complete schedule of events, visit www.artwavelajolla.com or call (858) 454-6959.

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