Las Patronas puts ‘Heart and Soul’ into 2010 gala
BY EMILY DeRUY
Las Patronas Jewel Ball gets high marks each year for taking the “gala” to the max, and this year’s event stands to carry on that tradition as it plays to theme of Heart’ and Soul.
Lise Wilson, chairwoman for the Aug. 7 event, said, “Heart and Soul came about because, with the economic times being what they are, we wanted to remind people why Las Patronas is doing the ball. It’s our beneficiaries. It’s to fund grants for San Diego charities. Sometimes we get wrapped up in the party, which is natural, but this year, we want to really focus on why we are doing what we’re doing.”
The La Jolla Beach and Tennis Club will play host to this year’s event, a tradition for the nonprofit since its founding in 1947 to raise money for San Diego-area charities.
While the theme varies from year to year, the Jewel Ball is always a spectacular success. Contemporary and sleek, the ballroom decorations, food and music will all reflect this year’s theme.
Money raised at the Jewel Ball allows the all-volunteer staff of Las Patronas to help carefully selected and vetted nonprofits make a difference in San Diego. This year, major beneficiaries include the Friends of Balboa Park, Rady Children’s Hospital-San Diego, and the Magdalena Ecke Family YMCA, among others. Each major beneficiary receives a grant of at least $20,000 from Las Patronas, which they feed back into the community by providing a wide variety of services, ranging from cultural to environmental.
Wilson, a self-proclaimed “big music fan,” is going all out this year. Guests can dance the night away as four different musical acts, including the internationally renowned Fabulous Thunderbirds, take to the stage. From jazz to rhythm and blues, there will be something for everyone. Attendees will nosh on food from eight stations during cocktail hour and dine on a five-course meal in the decked-out ballroom. An opportunity drawing and a silent auction offer the perfect chance to give back to the local community while taking home great prizes. Winners will receive designer handbags, weekend getaways, restaurant certificates and much more.
While attendees will enjoy gourmet food and standout entertainment, Wilson aims to focus attention on the reason behind the gala.
“Once you open your eyes and heart to organizations that do so much, it’s amazing how much need there is out there. We’re really putting our heart and soul into this.”
There is still time to support Las Patronas’ efforts. Tickets for the Jewel Ball are still available for purchase at https://
contact.html. Prices begin at $550 per person.
Silent auction items are available for purchase the night of the ball or online now at Guaranteed Bid prices. Peruse items at https://