Business Spotlight: Charming, coastal community La Vida Del Mar offers residents choices



Life doesn’t stop when it’s time to transition to a senior living community. In fact, those at Senior Resource Group believe life should only improve with age.

That’s why residents of La Vida Del Mar in Solana Beach, a property owned by SRG, spend their days playing pool, reading a book, watching a movie, swimming, shopping — or doing it all.

“Just because you might need to make a move from your existing home into a senior living community doesn’t mean that life ends for you,” said Donna Thomas, director of corporate communications for SRG. “The key to living is choices. What SRG communities are all about is providing folks with choices for living.”

Nestled between the villages of Del Mar and Rancho Santa Fe, La Vida Del Mar offers 105 one- and two-bedroom residences. Units come with fully equipped kitchenettes, air conditioning and heating, spacious en suite baths with safety features, walk-in closets, patios or balconies with storage space, and covered and onsite parking.

Community features include a restaurant, fitness center, heated swimming pool and spa, media room, library, sundry shop, full-service beauty salon and barbershop, and landscaped courtyards, walking paths and outdoor covered seating.

“The whole idea of senior living is that while your residence might be a little smaller than the home that you transitioned from, the rest of the community becomes an extension of your home,” Thomas said.

Health and fitness classes, including aquatic exercises, are available, as well as social, cultural and recreational programs and activities.

All utilities are included in the community’s monthly fee, including air conditioning, heating, water, trash removal, basic telephone, and cable TV. Others services included are meals, weekly housekeeping and flat linen laundry service, 24-hour emergency call system, 24-hour onsite staffing, scheduled group transportation, and maintenance.

La Vida Del Mar is SRG’s flagship community. The company started when it took over the ownership of the community in February 1988. La Vida Del Mar opened in July 1987.

“It was our first community and we still have it,” Thomas said. “It’s beautiful.”

SRG currently serves more than 4,000 retirees in 18 retirement communities across the United States. With two locations in San Diego County, SRG has housing communities in Arizona, California, Florida, Georgia and Oregon.

In addition to La Vida Del Mar in Solana Beach, SRG has La Vida Real, located within the East County community of Rancho San Diego.

La Vida Real opened in July 2003. With rich Spanish-village style architecture and interior design, the community offers 353 alcove, one- and two-bedroom residences.

“It’s an award-winning community,” Thomas said. “It truly sets the tone for senior living in San Diego East and South County.”

Both La Vida Del Mar and La Vida Real offer independent living and assisted living.

SRG became the first major senior living provider in the United States to earn company-wide accreditation by the Commission on Accreditation of Rehabilitation Facilities in 2004. CARF is recognized as the leading independent accreditation body for providers of health and human services.

La Vida Del Mar also became one of the first senior living communities in the U.S. to achieve accreditation for both independent living and assisted living.

In addition, La Vida Real offers memory care for people living with Alzheimer’s or dementia.

La Vida Del Mar is at 850 Del Mar Downs Road in Solana Beach

(858) 314-8757

Business Spotlights are developed through this newspaper’s advertising department in support of its advertisers.