La Jolla’s Sweet Papers on move

Local stationery boutique Sweet Paper has relocated to the Village Corner shopping center at the corner of Fay and Kline. “The space was just too perfect to pass up,” said Julie O’Brien, who co-owns the store with her sister Theresa Anderson. “We are lucky to have been very successful in our first year of business, which has enabled us to make this strategic move. We can still offer our customers parking, and we are closer to the heart of the Village, making a visit more convenient for many people. The response so far has been very positive.”

In the last year, the girls have taken La Jolla as well as the stationery industry by storm. Their wedding invitation design work has been featured numerous times on industry blogs; and in August they won an award in the Bella Figura Annual Design Contest. “We have been overwhelmed at the industry’s response to Sweet Paper. We are grateful to be able to do what we love, and make people happy in the process,” Theresa said.

Locally, Julie and Theresa have developed a strong following of La Jolla women in the know. Sweet Paper is the place to go for stationery, greeting cards and special gifts. Their wedding invitation and custom stationery offerings draw people from all corners of San Diego. The new space will maintain their signature bridal nook, comprised of a cozy bench and well-worn table. “The nook has become so much more than a place for brides,” said Julie. “It is the crux of our philosophy: Come in, get comfy, have a beverage, shop, visit and enjoy yourself!”

The sisters have some surprises up their sleeves for 2012; the first among them is Champagne Saturdays. “Free champagne while you shop,” said Theresa. “Who wouldn’t love that?” A strategy, no doubt, designed to lure many a passerby, and all those folks waiting for their Saturday morning table at The Cottage.

Sweet Paper can now be found at 7660-A Fay Avenue, and online at