The La Jolla Community Foundation received a generous gift for funding a six-month pilot project to clean up La Jolla Parkway.
Under the direction of San Diego City Council President Sherri Lightner, the city recently started cleaning La Jolla Parkway once a month.
The pilot project, a gift from a La Jollan who wishes to remain anonymous, will supplement the city service with an additional twice a month cleanup.
“La Jolla Light has received numerous letters to the editor about the trash along La Jolla’s gateway, so the Foundation was thrilled that one of our residents and supporters came forward to help with this problem,” said Phyllis Pfeiffer, La Jolla Light publisher and chair of the La Jolla Community Foundation. The Foundation is working with I Love A Clean San Diego on the project. Of the joint venture, its executive director Pauline Martinson, said, “I Love A Clean San Diego appreciates the La Jolla Community Foundation’s commitment to keeping San Diego clean. Our new partnership takes immediate action to clean up a scenic stretch of roadway for the benefit of residents and visitors alike.”
The La Jolla community Foundation is dedicated to improving the community through pooled philanthropy. The Murals of La Jolla public art program was a key project initiated by the La Jolla community Foundation, and is now administered by the Athenaeum Music & Arts Library.
“Fostering a sense of community among La Jollans, while enriching the environmental, social and cultural experience of La Jolla is our main purpose,” Pfeiffer said.