La Jolla Village merchants team with golf tournament to offer perks at 2013 Farmers Insurance Open


From PGA Reports

This year, San Diego’s PGA tour stop in La Jolla for the 2013 Farmers Insurance Open and La Jolla Village Merchants Association have joined forces to introduce an evening concert series called, Haute La Jolla Nights. The event will take place the week of the Farmers Insurance Open, Thursday, Jan. 24 through Saturday, Jan. 26 with shuttle service, live music, art, shopping and fine dining for patrons. Festivities will begin after golf play each day.

Tickets to the 2013 Farmers Insurance Open are on sale at

and (858) 886-4653. The golf tournament will take place Jan. 21-27 at Torrey Pines Golf Course in La Jolla. Past champions include Tiger Woods, Phil Mickelson, Bubba Watson and defending champion Brandt Snedeker.

“There is a world-class golf course and tournament at Torrey Pines, but it is important our fans from the San Diego area and from outside the area enjoy a full, rich and well-rounded experience during their visit,” said Peter Ripa, executive director of Farmers Insurance Open. “The beauty and charm of the Village combined with live music and fine dining will culminate a memorable day on the course. Our fans can then drive home or to their accommodations after the traffic has thinned-out.”

In addition, on the weekend, all valet stands in the Village will be designated Public Valet Parking at the standard valet rates. All pay and display lots/garages will have signage indicating available tournament parking. Shuttles will be available at $5 from 8 a.m. to 6 p.m. with pick up at the La Jolla Information Center.

Discounts are available for tournament fans at the Village throughout the day.


for details on Haute La Jolla Nights schedule, parking maps, specials and information during the week.

Sheila Fortune, executive director of La Jolla Village Merchants Association, said, “We are very excited to welcome the patrons and players of the Farmers Insurance Open to the Village to experience our free nights of music, unique shopping, great dining and fun.”