La Jolla Taco Bell closes
La Jolla’s Taco Bell at 7345 La Jolla Blvd., the community’s last drive-thru fast-food restaurant which opened in 1966, closed Dec. 24.
Terry Brown, director of operations for Irvine-based Taco Bell in San Diego, said there were a number of reasons why the facility was closed. Among them, the lease ran out and the outlet’s profitability had been break-even for years.
“The sentimentality was to keep it open, but we just felt we couldn’t support it,” Brown said, adding plans are for another restaurant with Mexican-inspired cuisine to take its place.