La Jolla Shores residents will meet to discuss aquatic businesses on Sept. 10


By John Sheridan for

La Jolla Shores Neighbors

Attention La Jolla Shores residents! We all have seen the exponential growth in the past five years of kayak and related aquatic businesses here in our Shores community. Kayaks, paddle boards, snorkeling and scuba classes all compete with us for parking spaces, room on sidewalks, sand and even in the water at our public beach. We need to speak up now before this commercialization takes over our community.

The issue is up for discussion at the next

La Jolla Shores Association

(LJSA) meeting

6:30 p.m. Wednesday, Sept. 10 at the Scripps Oceanography building T-29 located at 8840 Biological Grade

  1. Please use Lot P010 or P011 to park for free.

LJSA meets once a month to make recommendations to the San Diego City Council and Councilmember Sherri Lightner (La Jolla) on matters concerning our neighborhood. Part of the meeting will include the opportunity to voice your opinions on the expansion of businesses on Avenida de la Playa and its impact on our community. There will be representatives from the lifeguards, Lightner’s office and many of your friends and neighbors in attendance.
The city is developing a new RFP Master Plan agreement that will govern the rules and regulations by which the kayak operators must abide. We feel it is important that ALL sides be heard in these discussions, as this RFP contract will dictate how these businesses will operate in our community for the next few years.

The city’s general fund has annually taken in more than $350,000 in business license fees for these kayak businesses and not returned any of this money to improve parking, trash collection and maintaining our beaches in the Shores. We believe this has been a totally one-sided affair, with little attention paid by Lightner’s office toward resolving these issues.

Please join us to listen, learn and express your opinions on how you would like our neighborhood to develop. It is important to have the support and participation of as many of our friends and neighbors as possible. We look forward to seeing you there. Please share this information with anyone you may wish to encourage to attend.

Our councilmember must see that this is not just about business dialogue; it is about the future quality of life for all of us who reside in the Shores. If you wish to contact Lightner, her e-mail address is