La Jolla Shores Association to hold board member elections March 12

By Ashley Mackin

The La Jolla Shores Association will have its annual election for eight trustees, who will serve on the community advisory board for either one- or two-year terms, 6:30 p.m. Wednesday, March 12 at 8840 Biological Grade at the Scripps Institute of Oceanography.

Residents, business and/or property owners in the Shores may vote their choices via mail, and physical ballots will be accepted until 7 p.m. the night of the meeting.

Voters may select up to eight candidates. Full ballots are available at

Here is a summary of each candidate’s biographical information:

Pam Boynton

Boynton, a retired teacher, served LJSA for four years in the mid 1970s and said she realized then the importance of a governing body to help oversee and fight for the preservation of this special area of La Jolla. She is treasurer and membership chair for LJSA and is involved with the San Diego Women’s Foundation, Foundation for Women, UCSD’s Town and Gown and several environmental organizations.

Janie Emerson

Emerson and her family have lived in La Jolla and La Jolla Shores area for more than 50 years. Her father was a general contractor and consulted on the writing of the La Jolla Shores PDO. She has some 40 years of board-member experience — from small local organizations to non-profits to State of California appointments. She said her top priorities are to facilitate growth while preserving the integrity and character unique to La Jolla Shores by reworking the Shores PDO and making traffic plans a priority.

Suzanne Geller

Geller has lived in the Shores for almost 40 years on Hidden Valley Road, and said she has seen it change from a sleepy village to a bustling area with traffic problems and an ever increasing population due to UCSD’s growth, Salk Institute and new scientific corporations. In 1984, she co-started Friends of The County Animal Shelters, an organization dedicated to helping shelters find homes for needy dogs and cats.

Ray Higgins

Higgins is founder and CEO of Higgins Capital Management, Inc. He is a graduate of the U.S. Naval Academy and served as a Surface Warfare Officer during the Iranian Hostage Crisis. He founded Higgins Capital in 1995, and is an independent broker dealer and registered investment advisor. Since 2013 he has served on the Board of the La Jolla Shores Association.

Terry Kraszewski

Kraszewski owns Ocean Girl retail store on Avenida de la Playa and has been in the Shores for 14 years. She is the CEO of Whale Tails Tortilla Chips and the author of the book “Surf Angels.” She was previously a board member (2009-2013) and is the liaison of the Shores Merchants Association to the LJSA. She is a Friends of La Jolla Shores board member and treasurer of the Sea Earth Alliance non-profit organization.

John Kassar

Kassar and his wife Kate (a La Jolla native) have resided in La Jolla for the past 10 years and live on La Jolla Scenic North with their four sons. He graduated from San Diego State University with a Bachelor of Science in finance and works for Arthur J. Gallagher, where he is responsible for analyzing, structuring and negotiating insurance contracts for clients in the real estate manufacturing and service industries.

Brandon Price

Price has been a resident of La Jolla Shores for the past 10 years and has served on the LJSA board for the past three. He manages a nine-unit apartment complex in La Jolla Shores. His interests in the community include preserving and enhancing the beauty of the area for future generations.

Susan Thomson-Tschirn

As a 20-year resident of La Jolla Shores, Thomson-Tschirn has participated in the community by serving as board president of The Children’s School, board president and co-founder of Explorer Elementary Charter School (formerly located in La Jolla), and president of The Bishop’s School Parent’s Association and member of their board of trustees. She has a keen interest in enhancing and preserving the beauty of the community and supporting the needs and concerns of the local residents.