La Jolla Light publisher takes the helm at inland papers for MainStreet Media San Diego

Phyllis Pfeiffer, publisher of the

La Jolla Light,

has expanded her role with MainStreet Media San Diego to include oversight of the three inland division newspapers in addition to the five newspapers in the coastal division, which she currently publishes.

Pfeiffer replaces Jeff Mitchell the inland group publisher, who is assuming the publisher role of the Santa Cruz Good Times. Anthony Allegretti, President and CEO of MainStreet Media Group LLC, which owns the eight newspapers in San Diego County, made the announcement.

Pfeiffer has been Group Publisher of the coastal division of MainStreet, including the

La Jolla Light, Rancho Santa Fe Review, Del Mar Times, Solana Beach Sun


Carmel Valley News.

“She has been instrumental in improving the editorial quality and financial stability of these publications,” said Allegretti. Pfeiffer is now also responsible for the

Poway News Chieftain, Rancho Bernardo News Journal

and the

Ramona Sentinel.

A graduate of Cornell University, Pfeiffer started her newspaper career at the

La Jolla Light

and served as its publisher from 1978 to 1987. She then became general manager of the San Diego County edition of the

Los Angeles Times

until the


closed its San Diego operation at the end of 1992.

The Pfeiffer family then headed north to the San Francisco Bay Area, where Pfeiffer served as president and publisher of the

Marin Independent Journal

and senior vice president for the

San Francisco Chronicle

  1. Pfeiffer returned to La Jolla and the

Light i

n 2008.