Is it a Smashmob if a flashmob is sponsored by a burger joint called Smashburger?
That’s what the company’s PR firim dubbed the event Tuesday evening that brought the the La Jolla High School band outen masse for a flash mob to kick off a fundraising campaign that started outside the restaurant at 1000 Prospect St.
Throughout November, Smashburger will donate $1 from every San Diego Smashburger, Smash Chicken and Black Bean Smashburger sold to the band’s fund for travel to competition, equipment and other needs.
The campaign is also benefitting Torrey Pines High from the Del Mar restaurant and San Diego State University from the Mission Valley location. Similar flashmob gatherings were held in those spots Tuesday night.