GovX.com, an e-commerce website for members of the Armed Forces based in La Jolla, has launched a partnership with the San Diego Padres to sell tickets and merchandise at a discount to service members.
While Major League teams all offer military discounts, GovX is the first to offer them online. Previously, fans had to show military I.D. in line at games. To become a member of GovX, participants submit military registration, so when they buy tickets online, their military status is already verified. GovX will also offer discounts to first responders, police and firefighters, as well as retired military members and veterans.