Keep La Jolla holidays bright


The December holiday season comes but once a year and when it comes, it brings good cheer. A little early, you might say, but not for our La Jolla Village. Planning for the annual holiday parade, celebration and tree lighting is well under way.

At a recent La Jolla Village Business Association meeting, a discussion of proposals for holiday lights and decorations came up with several suggestions for La Jolla businesses to bring the holiday spirit into the Village through lighting and decoration at the business locations.

In the past, lighting, garlands, star decorations and banners have been accompanied by the Christmas tree at the Rec Center and the Seasons Greetings overhead lights and sign at the Torrey Pines Road entry into the Village.

While the individual businesses will take care of their storefront decorations, the decorations and lighting on the entry and public areas will require Village funding to install and remove the decorations and lighting that have been used in the past.

With the current fiscal situation with Promote La Jolla, the La Jolla Town Council Foundation has established a special account to accept deductible private and business donations to defer the cost of installing, removing and storing the decorations used in previous years.

Tax-deductible donations can be made to: The La Jolla Town Council Foundation, P.O. Box 1101 La Jolla, CA 92038. Be sure to write “Holiday lights” on the memo line.

Based on previous years’ expenditures, the cost for the effort is estimated at $7,000.

This public effort, in conjunction with the individual business storefront decorations, the parade and tree lighting festivities will ensure that the holiday spirit will not be lost in our lovely Village. Let’s make this a “visible” and happy holiday season for La Jolla.

Earl VanInwegen is president of the La Jolla Town Council.