Hunt for ‘jewels’ still on in the Village

As the holiday season winds down, Village business owners are still hoping people find some “jewels” in local restaurants and shops.

The promotion is continuing and some are even talking about extending the program that has merchants placing “jewels” on different items each day and giving shoppers a 20 percent discount.

Sometimes it’s wine or a discount on a menu item or it might be a book or jewelry.

Scott Patrick, owner of Village Gifts at 7660 Fay Ave., said the campaign has been good, but added, “Of course things could always be better.”

He said one shopper came in and spotted the sale item.

“She bought something she hadn’t planned on buying and saved $100,” he said.

While a few who aren’t participating questioned the value of the “Find a Jewel” idea, others talking about it at the Promote La Jolla meeting last week and praised Gina Phillips of Adelaide’s Florist for her efforts in putting it together.

Jennifer Clark of Maudlin Interiors, who is participating, said the idea was “to create a buzz” and form a sense of unity among local merchants.

Participating “Jewel” merchants as of Dec. 15:

7400 Block of Girard

Gracie & Co.


Gallery Eight

7500 Block of Girard


Girard Avenue Collection

Seaside Homes

7600 Block of Girard

Everett Stunz


Past & Presence

Ark Antiques

Encore of La Jolla

7700 Block of Girard

Ascot Shop

Meanley & Son

Adelaide’s Flowers

Kreiss Collection

7800 Block of Girard


Burn’s Drugs

Jack’s La Jolla

lululemon athletica

Girard Gourmet

MOS (My Own Space)

Geppetto’s Toys

La Jolla Shoe Gallery

Bendls Custom Shirts

Bowers Jewelers

Sigi’s Boutique

Fay Avenue

Cristina Q Salon

Tapenade Restaurant

Village Gifts

The Artful Soul

Needle Nook of La Jolla

Martha Smith Fine Linen

Nelson Photo


Christina Q

Prospect Street

Mila Boutique


La Martina

Nicole Miller

Galeria JAN

Africa & Beyond

Jewels by the Sea

Cold Stone Creamery

Silverado Street

Brick and Bell

Wall Street

Statements of La Jolla