As the holiday season winds down, Village business owners are still hoping people find some “jewels” in local restaurants and shops.
The promotion is continuing and some are even talking about extending the program that has merchants placing “jewels” on different items each day and giving shoppers a 20 percent discount.
Sometimes it’s wine or a discount on a menu item or it might be a book or jewelry.
Scott Patrick, owner of Village Gifts at 7660 Fay Ave., said the campaign has been good, but added, “Of course things could always be better.”
He said one shopper came in and spotted the sale item.
“She bought something she hadn’t planned on buying and saved $100,” he said.
While a few who aren’t participating questioned the value of the “Find a Jewel” idea, others talking about it at the Promote La Jolla meeting last week and praised Gina Phillips of Adelaide’s Florist for her efforts in putting it together.
Jennifer Clark of Maudlin Interiors, who is participating, said the idea was “to create a buzz” and form a sense of unity among local merchants.
Participating “Jewel” merchants as of Dec. 15:
7400 Block of GirardGracie & Co.
7500 Block of GirardEtceteras
Girard Avenue Collection
7600 Block of GirardEverett Stunz
Past & Presence
Encore of La Jolla
7700 Block of GirardAscot Shop
Meanley & Son
7800 Block of GirardWarwick’s
Jack’s La Jolla
MOS (My Own Space)
La Jolla Shoe Gallery
Bendls Custom Shirts
Fay AvenueCristina Q Salon
The Artful Soul
Needle Nook of La Jolla
Martha Smith Fine Linen
Prospect StreetMila Boutique
Africa & Beyond
Jewels by the Sea
Cold Stone Creamery
Brick and Bell
Wall StreetStatements of La Jolla