Business Spotlight: Home Care Assistance helps older adults live well at home in La Jolla and San Diego County

The Home Care Assistance center at 7521 Fay Ave. in La Jolla always has a client care manager available to counsel families.
The Home Care Assistance center at 7521 Fay Ave. in La Jolla always has a client care manager available to counsel families.


As the number of aging Americans continues to grow, Jennifer Muskat, Regional Director of Home Care Assistance, is acutely aware of the need for high-quality care to help older adults maintain the independence the enjoyed in their younger years.

“There’s now a silver tsunami of aging people sweeping the United States,” Muskat said. “We see it locally, too! San Diego’s population of seniors is growing and so is the need for experienced, well-trained caregivers to help these cherished members of our society and their families.”

The original founders of Home Care Assistance foresaw this continuously growing need when they opened their first office eight years ago. They have since opened their Fay Avenue office five years ago to assist the ever-growing population of people in need of various levels of care. The Home Care Assistance model of concierge-level care is serving thousands of happy families and the company is growing, too, with almost 150 locations opened across the country so far.

In La Jolla alone, Home Care Assistance has not only grown over 25 percent each year, but their staff and caregivers feel like they’ve become a real part of the community.

“More and more people stop by our Fay Avenue office to share their own concerns about aging family members and how to plan for – and even cope with – meeting their needs,” Muskat said. “They ask questions about taking care of a wife or husband and how to handle such situations as when a loved one refuses to accept any care despite clear evidence that he or she is struggling with his or her current situation.”

“These hands-on family caregivers often find that they can’t provide the care their love one needs sometimes 24 hours a day,” Muskat said. “We’re here to help family caregivers navigate their way through the care options available. I feel like we’re not only providing professional caregivers to help out, but we’re also serving as a local resource center that always has a client care manager available to counsel families, answer their questions and discuss their loved one’s needs.”

If you know someone that might need extra help, there are early warning signs that you should look out for:

• “Watch for forgetfulness, for example, when a loved one finds it difficult to recall consistently,” Muskat said. “Also, watch for a messy home that used to be clean, as well as poor hygiene and inadequate grooming for women and men, who previously had taken good care of their appearance, clothing, etc.”

• Other signs can include a lack of socializing or interest in activities they used to enjoy, along with signs of depression and/or dementia.

“We help with basic activities of daily living and provide support to keep our clients healthy and safe at home,” said Sarah Christ, senior care adviser. “Because of this, we have developed robust training programs and classes, which include weekly meal preparation training in our Fay Avenue kitchen, Fall Prevention workshops, and even senior yoga classes with the La Jolla Community Center.”

Home Care Assistance, 7521 Fay Ave., La Jolla. Office hours are 9 a.m. to 5 p.m., but the care team is available 24/7 by phone. (858) 842-1346.

The Business Spotlight features commercial enterprises that support the La Jolla Light.