Holiday lights fundraising goal met


It took a little more than six weeks, but a grassroots drive to raise the funds to put holiday lights in the Village has met its $6,400 goal.

“We hit it yesterday (Nov. 22), pretty much exactly hit the number,” said Joe LaCava, who kicked off the fundraiser in early October when it became clear Promote La Jolla ould be unable to do the project this year.

The group has traditionally funded the Season’s Greetings banner on the pedestrian overpass at “the Throat” entryway into La Jolla and the streetlight decorations along Torrey Pines Road and throughout the Village.

“Even during challenging times La Jollans are willing to step up and preserve community traditions,” said LaCava.

Major donors included: Robert Collins, Front Porch Development (Casa de Mañana & Wesley Palms), Jim and Daisy Fitzgerald, Orrin and Karen Gabsch, La Jolla Financial Building (Brian and Kevin Kelly), La Jolla Kiwanis Foundation, Dewhurst & Associates, Alfonso Fiero (Alfonso’s) and Nancy Warwick (Warwick’s).

More than 40 donors at all levels contributed.

LaCava said the holiday fundraiser’s success is especially noteworthy given the ongoing recession and that other high-profile events, like the Fourth of July fireworks, also needed community financial support to be saved.

“There was a bit of a pinch since we weren’t on anybody’s radar this year, he noted. “I was getting feedback from people that they’d donated to the fireworks and that was their contribution. But I suspect some people made smaller donations, tried to give a little bit to everybody.”

Sign and lighting installation will occur right after Thanksgiving and will be in place for the Dec. 6 La Jolla Christmas Parade.

The Web site lists those who contributed towards the $6,400 goal and will continue to be used for other near-term fundraisers for community projects, LaCava said.