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Help sought for festivities

Donations and volunteers are being sought to stage the 52nd annual La Jolla Christmas Parade & Holiday Festival on Dec. 6 in the Village.

At La Jolla Town Council’s meeting last week, Christmas parade committee chair Ann Kerr Bache asked trustees to bring in $500 to $1,000 in pledges to offset the nonprofit group’s cost of hosting the event.

Joe LaCava also put out a call for support for a drive to raise $7,000 needed to put up the Season’s Greetings sign on the Torrey Pines Road overpass and for streetlight decorations and banners in the Village.

Tax-deductible contributions can be made to: La Jolla Town Council Foundation, P.O. Box 1101, La Jolla, Ca., 92038. Write “Holiday Lights” or “Parade” on the memo line.

To date the Christmas parade fund has about $12,000 — one-third of the cost, Kerr said.

“We estimate the event will cost $40,000 to $45,000, and the price goes up every year with charges for security and infrastructure,” she said.

La Valencia Hotel donated $5,000 to the parade and Supervisor Pam Slater-Price gave the group a $7,500 grant to help the cause.

If every trustee secures at least $500 in parade pledges, Kerr Bache said that could account for about one-third of the total.

“We would hope to raise the last third from people around town and Santa Claus,” she quipped.

Band and float sponsors, whose names are placed on banners, as well as lots of volunteers, are still being sought for the parade which draws about 2,000 participants. Volunteers perform a number of functions such as commanding barricades, managing crowds and handling traffic control.

More information on the parade can be found at the Web site www.ljparade.com, which will be updated in mid-Oct.

In other matters, Town council treasurer John Donaldson reported that a problem with shrinking funds has been resolved.

“The (Town Council) Foundation came to our rescue with a substantial deposit,” he said. “We had gotten down to $650.”

In other action, Darcy Ashley, who served as Town Council President last year and was still a trustee, resigned last week. She cited family commitments as her primary reason, but said she will remain active on the Community Planning Association.

The next town council meeting will be Nov. 12 at La Jolla Rec Center at 5 p.m.

The Town Council’s Sundowner will be held from 5 to 7 p.m. October 15th at French 101 cafe at 909 Prospect St.