Goodwill store to open on Girard Avenue in La Jolla Village


By Ashley Mackin

A Goodwill Industries resale shop is coming to the La Jolla Village, currently going through the necessary permit review process with plans to move into the building at 7631 Girard Ave., a space formerly occupied by La Maisonette.

The Goodwill store joins a list of 10 other consignment and resale shops in the La Jolla area. The agency plans to recover the awning in front of the store, which is why it needed to go before the Planned District Ordinance Committee at its April 8 meeting. The PDO advisory committee handles façade renovations and signs, and forwards its recommendations to the Community Planning Association, which passes its recommendations on to the San Diego City Council.

In this case, only the awning fabric would change, not the frame. The PDO granted the application to change the awning fabric, with no reported discussion.

Though it does not need to be approved by the La Jolla Village Merchants Association, a mention of the store’s arrival at the LJVMA’s April 10 meeting drew an unenthusiastic response. One audience member expressed concern it would “bring down the value of retail shops around there.”

Goodwill representatives said they could not comment on when the store will have its opening. Meanwhile, Goodwill Industries has joined the La Jolla Town Council as a “gold member,” at the $500 level.