Going bald for a cause


On Saturday, March 17, Cendio brought the true Irish spirit to La Jolla by hosting “St. Baldwick’s Day,” an event designed to raise money for childhood cancer research.

More than 30 people, including two women, stepped up to shave off their locks raising between $30,000 and $40,000 when all was said and done.

An international series of events, “St. Baldwick’s Day” was created by three New York executives who were looking for a way to support cancer research.

Since that day in 2000, more than 550 head-shaving events have been hosted both nationally and internationally, raising roughly $20 million for childhood cancer research.

For more information visit or call 1-888-899-BALD.