Gap to have casting call locally


From Sept. 15 to Oct. 22, parents across the country are encouraged to visit

where they can upload their favorite photo of their babies (ages 4 and under) and children (ages 5 to 10) for a chance to be featured in an upcoming babyGap or GapKids campaign.

Once all contest entries are received, judges will narrow down the field to 20 finalists - 10 babies (five girls and five boys) for babyGap and ten children (five girls and five boys) for GapKids. These 20 finalists will be flown to San Francisco to participate in a Gap photo shoot and will receive prize packages, including a $300 gift card from babyGap / GapKids and $250 in prizes from Snapfish including prints, photo books and other customizable photo gifts.

On Dec. 8, the 20 finalists will be announced and voting begins. It will be up to America to decide who will be featured in a babyGap and GapKids 2009 campaign. Voting will be conducted from Dec. 8 to Dec. 21 at

  1. The winners will be announced in mid-January.

Four children will be selected as winners of the Gap Casting Call - one baby girl and one baby boy for babyGap and one girl and one boy for GapKids. The winners will be featured in the windows of babyGap and GapKids stores from coast-to-coast and will receive other prizes including a year’s supply of clothing from babyGap or GapKids and $450 worth of photo gifts from Snapfish.
Gap hosted a casting call photo opportunity at its store in the University Towne Center on Saturday, Sept. 20, from 10 a.m. to 4 p.m.

Children who attended the event will have the opportunity to participate in a free photo shoot with a professional photographer on a first-come, first-serve basis. After their child’s moment in the spotlight, each parent will receive a card with directions to retrieve his or her child’s photo online and can then submit their favorite photo to the babyGap / GapKids Casting Call search Website at


“Casting Call is an event that we really look forward to every year - it’s an opportunity for us to meet and interact with our customers and their children in a unique and exciting way,” said Pam Wallack, president of babyGap, GapKids and GapMaternity. “This is the first time we’re doing the photo-op events in select stores. By adding in these events to the Casting Call experience, we hope to give even more children a chance to participate in the contest by helping them with the first step - taking a great photo that really expresses who they are!”

Event Location and Time:


Location: 4545 La Jolla Village Drive

Date: Saturday, Sept. 20

Time: Casting Call Hours: 10 a.m. - 4 p.m.