Another food truck may soon be spotted around La Jolla now that New York on Rye, feature deli fare is on the road.
Jay Margolin, co-owner, said in a press release that he’s “lived in San Diego a long time, and have always been surprised that you can’t find authentic, New York style deli food on the West Coast … I’m talking about lean pastrami that is brined, aged, smoked then steamed, hand-made knishes, and authentic blintzes.”
Margolin, with his partner and chef Rich Huarte, have been on the road for about a month with their “house-made, hand-made or hand-treated” fare that includes pastrami and corned beef sandwiches, corned beef hash burritos, Knishes, hand-cut Kennebec fries and weekly specials.
Once the truck establishes a following, Margolin said the plan to open and restaurant and will soon launch a catering division.
To find New York on Rye, visit