Food truck brings New York deli fare to the streets

Another food truck may soon be spotted around La Jolla now that New York on Rye, feature deli fare is on the road.

Jay Margolin, co-owner, said in a press release that he’s “lived in San Diego a long time, and have always been surprised that you can’t find authentic, New York style deli food on the West Coast … I’m talking about lean pastrami that is brined, aged, smoked then steamed, hand-made knishes, and authentic blintzes.”

Margolin, with his partner and chef Rich Huarte, have been on the road for about a month with their “house-made, hand-made or hand-treated” fare that includes pastrami and corned beef sandwiches, corned beef hash burritos, Knishes, hand-cut Kennebec fries and weekly specials.

Once the truck establishes a following, Margolin said the plan to open and restaurant and will soon launch a catering division.

To find New York on Rye, visit